Fashion designer - Cassidy Karon

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place.

Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers.

Cassidy Karon, who is the name behind the local streetwear brand, //Concept says that being a good marketer helps one be the best Fashion Designer you can be.

“You must know how to market your brand yourself. Also learn other trades. I struggled for a while with photographers not being able to capture moments and styles the way I wanted and they took some time sending the photos back to me, so I bought a camera and taught myself,” he says.

Karon also mentions that what makes a great designer is versatility, creativity and a wild imagination.

“Being quick on your feet also helps you set you apart and make sure that you have a thick skin, because people will try and tell you that it is impossible.” Karon adds.

He further says that with passion and self-study techniques anyone can become a great fashion designer. He didn’t attend any tertiary institution for his career path.